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Inside Byron Bay’s Sun Ranch hotel, where design and curation were not taken lightly

Saddle up!
sun-ranch-hotelPhotography: Anson Smart

Drive through the hinterlands of Byron Bay and between a part in the hills and the endless blue skies you will find Sun Ranch. It’s the kind of place that welcomes a Stetson, conjures the smell of leather boots, whose sunny disposition reaches back into the 70s to Cali-style ranches with Spanish flair, where dreams are lived in real time.

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The origins of 55-acre, 17-room Sun Ranch lie with a group of seven couples, helmed by Jamie Blakey and Julia Ashwood. All long-term friends and from various creative backgrounds, it was a project destined for success. “We ultimately created a holiday destination where we would all love to spend time immersed in nature,” explains Julia.

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“We have known each other for 25 years, so we certainly know one another by now. Each day, as hard as it was, was finished with a cold drink and a good chuckle.” (Photography: Anson Smart)

Mingling with the hotel’s flower child persuasion is a vibe firmly rooted in travel and spaghetti western tropes, where a wooden beaded chandelier (Julia’s favourite piece) hangs above carved timber art and a sunken lounge upholstered in tiger-print velvet. “Ultimately, we fell in love with every fitting, paint colour, fixture, and art piece on the Ranch,” says Julia.

“Design and curation was not something we took lightly. Everything had to have an emphasis on fun and the unexpected. Pushing boundaries keeps people guessing and keeps us inspired to do more.”

JULIA ASHWOOD, CO-FOUNDER AND DESIGNER
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“We both travel a lot so we had a good idea on the concept and visually it came together quickly.” Julia and Jamie also implemented the Sun Ranch Regeneration Program, planting 10,000 native plants and trees to revive the flora within the area. (Photography: Anson Smart)
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Since Sun Ranch — which sleeps 34 over a range of rooms, barns and suites — first opened its doors in September 2023 (after a “rollercoaster” 2.5-year build, tells Julia), it made quite the splash among guests and the design community alike with its opportunities for “the right company or individual to take it next level and add new locations both here and around the world. Think Hunter Valley, Margaret River, Big Sur, Ojai.  Even a pop-up ‘Sun Ranch Summer Camp’ in Lake Wanaka!”

Julia says that they are open to a range of ways to move forward with the sale of the property, from partnerships to investors. “The Ranch has been getting a lot of interest, not just from within Australia but globally too.” Whatever lies in Sun Ranch’s future, we expect it’s about to take off at a gallop.

The property, at 17 Byron Creek Road, Coopers Shoot, was listed for sale with Pacifico Property but did not end up selling. You can check out the hotel’s current website here.

Inside Sun Ranch, Byron Bay

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Photography: Anson Smart

The rolling hills of Sun Ranch

How does one spend time at Sun Ranch? “As the sun moves across the land you almost want to follow along,” says Julia. “Wake up slow in a pool suite or a barn, wander in for yoga and a complimentary market-fresh ranch breakfast.”

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Photography: Anson Smart

Indulge in the warm and moody interiors

The lobby, also referred to as ‘The Lair’, features a “delicious, spiral terracotta-paved sunken lounge”.

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Photography: Anson Smart

Filled with treasures from around the world

“Each space is filled with incredible one-off pieces Jamie and I sourced across the years,” says Julia. “Most of these were found throughout the US and Mexico. We took a fantastic trip and ended up coming home with a shipping container full of treasures from carved timber art, tapestries, and loads of personality chairs!”

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Photography: Anson Smart

Leave your worries at the door

“We love watching people arrive, it’s like the weight is lifted from their shoulders and they leave all baggage at the door.”

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Photography: Anson Smart

Sun Ranch’s design inspiration

Equal parts easy swagger and sophistication, Julia and Jamie’s collective design style fuses effortlessly with the Ranch’s location in an exclusive pocket of Byron Bay.

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Photography: Anson Smart

Sun Ranch maintains a fully stocked bar

Sage burns in the Cowboy Bar, whose name is announced by a handpainted sign, where guests are invited to indulge in cocktails poured over ice.

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Photography: Anson Smart

Immerse yourself in sumptuous tones

Earthy, jewel-toned hues make for a unique palette that is splashed through every space.

A stylish pink and red bathroom with a circular mirror
Photography: Anson Smart

Plenty of rooms to discover

The estate encompasses three accommodation options: The Rambler Rooms, The Sun Ranch Barns, and a Private Suite. Guests are encouraged to explore the property in its entirety via e-bike or horse.

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Photography: Anson Smart

Featuring the work of local artists

Sun Ranch’s design is at once nostalgic and contemporary, where local artists’ work stars alongside carefully collected vintage pieces.

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Photography: Anson Smart

Go off-grid at Sun Ranch

The six barns are completely off-grid, while the guest house relies on a hybrid of solar, battery, and minimal grid power. The entire estate also runs solely on rainwater.

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Photography: Anson Smart

The grounds of Sun Ranch

The outdoor spaces span an ice bath, wood-fired cedar sauna, orchard, and 25m pool surrounded by thatched umbrellas and lounge chairs. “Margaritas and fresh prawn rolls are delivered to your towel on request and the tunes flow well into the sunset.”

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